We build trust and sustainable growth around your brand
Building brands for over 20 years
Octean AB has built trusted and successful brands in the Swedish health and wellness market for over 20 years.
Our portfolio consists of a carefully selected range of international, high-quality brands that we represent exclusively in Sweden. Each partnership is built on shared values, long-term commitment, and a focus on sustainable growth.
With long experience and genuine market insight, we help strong international brands reach their full potential in Sweden through tailored strategies, long-term partnerships, and hands-on market execution that delivers measurable results.
Our focus is on building sustainable brands that earn trust – from pharmacy shelves to online stores and beyond. We combine insight, integrity, and commitment to ensure your products thrive in the Swedish market.
Our story and vision
Octean is a Swedish, family-owned company founded in 2000 by pharmacist Dan Magnusson and his daughter Hanna, who now serves as CEO. Together, our team brings nearly 40 years of experience in pharmaceuticals and self-care – offering natural, high-quality products that support everyday wellbeing.
We operate in both Sweden and Denmark, with our Danish subsidiary Octean Pharma Aps established in 2019. Our expertise spans business development, marketing, and sales – always grounded in science, sustainability, and long-term partnerships.
As a partner, we combine strategic thinking with hands-on execution. Whether we represent international agency brands or develop our own concepts, our focus is the same: building strong, trusted brands that deliver real results.
Our vision is clear – to make it easy for people to feel naturally well, every day.
Recognized for results
Octean is certified under “the System for safe food supplements for consumers” – a quality standard that ensures we meet the industry’s highest requirements for safety, documentation and control. We are affiliated with FTI and committed to sustainability throughout our packaging process.
We have been awarded the Nordic Growth Certificate by UC and named Entrepreneur of the Year 2025 in Kungsbacka – two recognitions that reflect our long-term development, entrepreneurial drive and ability to deliver results in a competitive market.
Over the years, many of the products in our portfolio have also received consumer and retail awards, acknowledging their quality, popularity and performance.
Consumer-driven and channel-focused
Although Octean operates as a distributor, our work is driven by consumer insight and demand. We believe that brand success is built at the moment the consumer chooses the product – which is why everything we do is guided by understanding and engaging the end consumer.
Our sales channels include pharmacies, health stores and online platforms, where we tailor strategies to each partner to maximize growth and visibility. We also invest in marketing, education and brand development to ensure each brand builds lasting trust and strong market performance.
Agency brands
Octean manages a strong mix of exclusive agency brands within health and beauty. We take a long-term approach to every brand – from strategy and market entry to sales in pharmacies, health stores and online.
Original Silicea®
Sweden’s best-selling food supplement* – an award-winning range of beauty products and supplements with clinically documented silica, developed to support hair, skin and nails from the inside out. Octean has successfully established Original Silicea as a top seller in Sweden, building strong consumer loyalty and brand trust along the way. The brand also has a growing presence in the Danish health trade.
Silicea Mag-Tarm®
A medical device in the form of silica gel, used for the treatment of gastrointestinal discomfort – offering natural relief with clinically documented effect. Strongly established in self-care across Sweden and Denmark, with growing demand and consistent sales growth in both pharmacies and health stores.
Iron Vital®
A liquid iron and vitamin supplement that supports energy levels and blood formation. Octean holds the exclusive agency in Sweden and Denmark, where the product is distributed through pharmacies, health stores and online.
formoline L112®
A natural, medical-grade fiber product for weight management that binds dietary fat. One of the best-selling products in its category in Germany - now introduced in Sweden by Octean AB, with strong demand and high potential in the pharmacy market.
Our brands
Octean have a strong mix of in-house brands within health and beauty. We take a long-term approach to every brand – from strategy and market entry to sales in pharmacies, health stores and online.
GLYC®
Innovative supplements focused on mobility, gut health, hormonal balance and overall wellbeing. A growing brand in Sweden and Denmark, developed by Octean AB for health-conscious consumers - particularly within pharmacies and health stores.
BI-PRO®
Skincare products based on natural ingredients such as beeswax and spruce resin. A premium concept developed by Octean AB, with a focus on natural, sustainable and functional skincare - designed for conscious consumers online and in health retail.
AktivSvea®
Natural supplements for pets, based on well-documented ingredients. Developed by Octean AB, the products are aimed at dog owners who want to support their animal’s health in a safe and natural way. AktivSvea is available in the Swedish market through selected pet stores, dog physiotherapists and online pharmacies.
Where health brands grow
At Octean, we combine distribution with strategic brand building, market insight, and long-term collaboration – turning potential into results.
With a well-established distribution network, deep industry knowledge, and extensive experience in pharmacies, health retail, and e-commerce, we deliver results built on trust and commercial success.
We partner with suppliers who value science, sustainability, long-term relationships, and a shared ambition to improve health. Together, we can build the next success story.
Ready to take the next step? Let’s talk.
Do you have a strong health or beauty product with potential in the Swedish or Danish market? We look forward to hearing from you – and to build the next success story together.
Norra Torggatan 15
S-434 30 Kungsbacka
Sweden
E-mail: [email protected]
Phone: +46 (0) 10-703 68 00
Our swedish site: octean.se